Dual Pricing isn’t just a trend—it’s a lifeline for liquor stores with tight margins. But while it can eliminate up to 100% of your processing fees, it has to be done right to avoid regulatory blowback.
Here’s how to make it work:
1. Understand What Dual Pricing Actually Is
Unlike non-compliant surcharges, Dual Pricing means offering two prices upfront:
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One for cash
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One for card
Both prices must be clearly labeled—on shelf tags, on menus, and on receipts.
2. Use a POS That Supports Dual Pricing Natively
Your system should:
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Automatically display both prices
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Apply the correct price based on payment method
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Print compliant receipts with clear breakdowns
Lifelong POS includes all of this—no plugins or hacks required.
3. Train Your Staff to Explain It (Briefly)
Avoid awkward moments at checkout. A simple script like:
“Card total is $10.48, or $10 even if you’re paying cash.”
Educating customers builds trust—and keeps disputes off your record.
4. Post Clear Signage
You’ll need signs at the door and register explaining the Dual Pricing model. Many states require this to remain compliant.
Need templates? Lifelong provides compliant signage as part of your onboarding.
5. Monitor Results + Adjust
After implementation:
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Compare monthly card volume to fee savings
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Watch for feedback or confusion
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Optimize signage and staff training accordingly
The result? Less spent on fees. More room for growth.
Ready to upgrade your compliance tools?
Lifelong Merchant Services helps liquor and vape retailers stay legal, lean, and profitable—with POS and processing built for your industry.
